Making Money off Twitter

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Twitter has announced that they have finally found a way to make money. However, I don’t think it will work.

Basically what will happen is when someone searches a term, like Starbucks, the top tweet will be a paid advertisement from the company saying whatever they can fit in those 140 characters.

This is a good idea and could work but statistics still show that people don’t read ads online. In fact, 78 percent

say they never click on an online ad – they simply ignore them.

With twitter I can see that happening because an ad will just look like another tweet, it might grab some people but not many. Also, why would a company pay twitter to put an ad up when they could advertise elsewhere with a more innovative and elaborate ad, assuming it actually gets read?

Twitter has a large number of unique visitors and that doesn’t even take into consideration its mobile users. And that is ultimately what twitter is, a mobile social network and these ads wont reach the mobile users.

And that is where the problem lies.


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